How to use a story to sell.

Stories are the secret to selling. That’s because we all understand and communicate with stories on a daily basis. And they are super powerful in business, because they can give your customers an emotional connection with your product, service, company, and YOU!...

Give your customers the power to say YES!

Your customers will often WANT to say yes to you! But, even when they’re ready on an emotional level, they’ll often need to back that up logically. There are some key things you can do in your websites and sales pages that will give your customers the...

The Customer Journey

Your customer has been on a journey to find you. And if you know what they’ve been through and where they’re going, you can see exactly why they need your product or service, and why they need it now! Watch now for an easy technique to map out your...

Sell More With A Conversation

When was the last time you had a conversation with your customer? Probably not too long ago! Because if you’re selling something, it means you are talking to them. Even if it’s happening online through a sales page, email, or website. Watch now to find out what...

How Irresistible Headlines Are Like Boobs

That’s right… BOOBS. I mean think about it. When you see some beautiful cleavage, you just can’t pry your eyeballs away! That’s exactly what your headline should do. And that’s really the ONLY thing a headline should do. The job of a...

How To Write An About Page

The About Page is one of the highest viewed pages on your website. That’s why it’s so important that you really engage your ideal clients and get them super excited to get to know and work with you! And there’s a big huge gigantic misunderstanding...