How to use a story to sell.

Stories are the secret to selling. That’s because we all understand and communicate with stories on a daily basis. And they are super powerful in business, because they can give your customers an emotional connection with your product, service, company, and YOU!...

Give your customers the power to say YES!

Your customers will often WANT to say yes to you! But, even when they’re ready on an emotional level, they’ll often need to back that up logically. There are some key things you can do in your websites and sales pages that will give your customers the...

The Customer Journey

Your customer has been on a journey to find you. And if you know what they’ve been through and where they’re going, you can see exactly why they need your product or service, and why they need it now! Watch now for an easy technique to map out your...

Out Of Practice?

Practice makes perfect. Or something like that. Because what is perfection, really? Well, to start with, if I was perfect I would have done a blog post last week like I planned to. And the week before. Aaaaand, the week before that. The problem is that I was...

Live Your Fantasy

Do you ever daydream… at night? Okay, yeah, it might sound like a silly and satirical venture for the precious little time we have for sleeping. But I want to feel what it’s like inside my dreams… so I sometimes stay awake for them! And why, so often, when I...

Something To Obsess Over

You know The Little Mermaid song? THE Little Mermaid song. Yeah, you know the one — come on, don’t pretend you don’t!! “I wanna be where the people are… I wanna see them dancing, walking around on those – whadaya call ‘em – feet?” When my daughter...